Image of lawyer sitting at a table speaking to colleagues

Knobbe Martens

As a leading IP law firm, Knobbe Martens set out to advance its brand perception and further define itself as a visionary force in intellectual property. Our collaborative efforts with their leadership team to reshape their brand marketing initiatives resulted in dynamic design solutions that elevated their deep knowledge and expertise in specialized industries, spotlighted their industry leadership, and effectively conveyed their commitment to innovation.

Identity design elements for Knobbe Martens brand refresh, including their primary logo, IP for a New Age badge, and descriptor/URL lockup
Print ad from Knobbe Marten's "IP for a New Age" campaign
Ads displayed on phones from Knobbe Marten's "IP for a New Age" campaign
Examples of Knobbe Martens IP industry print collateral
Mobile website design for Knobbe Martens
Website design for Knobbe Martens
Trade show exhibit signage for Knobbe Martens

Project Details

Industry

Legal


Type

Identity, Campaign, Print Collateral, Trade Show, Email, Website


Role

Associate Creative Director


Made At


Team

Linda Raynsford, Associate Creative Director
Heather Golbienko, Art Director
Clair Corpus, Project Manager
Ernest Kuo, Digital Project Manager
Amanda Blythe, Developer

Case Study

Knobbe Martens

Opportunity

Transforming Brand Perception in IP

Knobbe Martens, a prominent force in intellectual property law, recognized an opportunity to reinforce its position in a competitive industry. While the firm had a strong reputation, they sought to sharpen their brand message, highlight their forward-thinking approach, and better communicate their commitment to advancing the field of IP law. By partnering with their team, we set out to craft a fresh narrative that positioned them as trailblazers in the ever-evolving IP landscape.

Man holding a phone displaying an ad from Knobbe Marten's "IP for a New Age" campaign

Outcome

Solidifying Brand Authority and Recognition

The campaign surpassed expectations, bolstering Knobbe Martens’ position at the forefront of intellectual property law. The success was cemented by the “Best Campaign” award at the Legal Marketing Association’s (LMA) Your Honor Awards, recognizing their innovative approach to legal marketing.

The campaign’s impact extended beyond awards, fostering stronger client relationships and attracting new business. It solidified Knobbe Martens’ reputation as a leader in IP law and further positioned them as a go-to resource for clients seeking cutting-edge legal solutions in an increasingly complex field.

Image of hand touching the keys of a laptop displaying a trade show graphic promoting Knobbe Martens

Solution

Crafting the "IP for a New Age" Campaign

The IP for a New Age campaign was the cornerstone of our efforts, designed to highlight Knobbe Martens’ role as a key innovator in IP law. The programatic campaign combined striking visuals with clear, compelling messaging that underscored their expertise and elevated their reputation as trusted advisors. By showcasing their deep knowledge and modern approach, we reinforced their authority in the legal market and ensured their presence stood out to both clients and industry peers.