A man wearing a hooded jacket and backpack walks through a golden field of tall grass and trees, with sunlight highlighting the natural landscape in the background.

Triple Aught Design

Triple Aught Design is a brand rooted in adventure, durability, and performance. As their in-house creative lead, I redefined how the brand connected with its audience by crafting a cohesive visual and experiential identity. From the launch of flagship retail spaces in Dogpatch and Hayes Valley to campaigns, packaging, digital, and print, every touchpoint reflected the brand’s mission to inspire exploration and self-reliance.

A Jeep side mirror reflecting an off-road vehicle in the desert, framed by rugged mountains.
Triple Aught Design logo variations with rugged outdoor-inspired elements like topographic maps and adventure themes.
A hiker navigating through moss-covered boulders, wearing durable Triple Aught Design gear.
Triple Aught Design retail counter signs showcasing rugged outdoor gear like the Artemis Hoodie and Traverse Tech T with bold imagery and product highlights.
Triple Aught Design apparel hangtags featuring mission-capable outdoor gear with bold typography.
Detailed view of Triple Aught Design hangtags showcasing product features, materials, and durability.
Triple Aught Design’s Instagram posts featuring outdoor performance gear in action.
Triple Aught Design custom patches inspired by overlanding, search and rescue, and adventure themes.
Triple Aught Design branded letterhead and business card with topographic map details in a clean, minimalist layout.

Project Details

Industry

Outdoor Apparel and Equipment


Type

Identity, Campaign, Digital, Packaging, Print Collateral, Retail Design, Social, Website


Role

Art Director


Made At


Team

Peter Hogue, Developer
Mark Fiorito, Photography