Couple enjoying a playful moment while unpacking boxes in their new home, with the tagline ‘Hopes & Dreams.'

F&M Bank

For over a century, F&M Bank has been a trusted partner to families, businesses, and communities across the central California region. As they approached their 100-year milestone, they partnered with JStokes to refresh their brand identity and craft a campaign that celebrated this remarkable legacy while positioning the bank for continued growth.

The “& You” campaign brought a fresh perspective to their messaging, emphasizing the personal relationships and trust that define their success. Spanning digital, print, and out-of-home, this integrated campaign honored their history while driving regional expansion, ensuring F&M Bank remained a cornerstone in the lives of their customers for generations to come.

Father carrying his daughter on his shoulders, with F&M Bank branding and the tagline ‘Above & Beyond’ celebrating 100 years.
F&M Bank logo designs showcasing primary, secondary, and tertiary logo variations, including the 100-year celebration badge.
Brand palette for F&M Bank featuring blue, gold, and gray hues, accompanied by an image of a father and son walking near a pickup truck.
F&M Bank print advertisements with taglines ‘Tried & True’ and ‘Forever & Always,’ highlighting family and financial security.
F&M Bank transit ad featuring the headline ‘Timeless values for a long, long time,’ with a couple exchanging a wedding ring.
Collection of F&M Bank campaign digital ads featuring diverse individuals with taglines such as ‘Grow & Prosper’ and ‘Free & Easy.’
Billboard ad with a couple in a classic car and the headline ‘Moving life forward since way back when’ celebrating F&M Bank’s 100 years.

Project Details

Industry

Finance

Type

Identity, Campaign, Digital, OOH

Role

Associate Creative Director

Made At

Team

Scott Leeper, Creative Director
Linda Raynsford, Associate Creative Director
Heather Golbienko, Art Director
Claire Corpus, Project Manager