Image of hands reaching for a stick a sand covered dog is holding in it's mouth

Old Salt Studios

Founded in Oakland, California, Old Salt Studios is a natural dye craft studio led by textile artist Lis Smith. We collaborated to develop a distinctive brand identity, refine the brand positioning, and create a comprehensive launch strategy for her product line, ensuring that her artistry resonates with her audience.

Horizontal brand logo for Old Salt Studios
Old Salt Studios brand guidelines
Old Salt Studios brand guidelines
Old Salt Studios color palette displayed over a black and white photo of a desert mountain
Old Salt Studios brand identity, featuring the logo, logo mark, word mark, and graphic patterns.
Old Salt Studios letterhead and business cards
Old Salt Studios brand guidelines
Old Salt Studios product hangtags
Old Salt Studios product hangtags
Old Salt Studios website landing page

Project Details

Industry

Textile & Apparel / Home Goods


Type

Branding, Identity


Role

Creative Director


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